Dec 6
Cut the fluff
Note: If you write a book off of your own back, with no guidance and no plan, you are very likely to find that a lot of it is cut out during an edit. Sometimes there is not enough left to produce a book. I had this happen before and have had authors have to keep writing more content.
Unless you are a prolific writer or very analytical – most people write with not enough clarity or order in their mind and content. It’s not a criticism in any way, but just a fact. We only get the results of anything in life with how our mind is trained to work.
Always have a clear plan and a great mindset around what you are going to do and stick to it with a fierce determination to reach the finish line!
It takes a lot of skills to put together a great book and the majority of people require that help. It’s why book coaches and ghostwriters exist. I spend a lot of time getting people out of their own way – with their habits and behaviours for writing a book and with their actual content creation.
You may think you are cutting corners and saving money and time but actually, that couldn’t be further from the truth. Good editing is not cheap and a poorly executed book doesn’t get results. Who wants to read fluff?! (see pic :))
If you desire to produce a great and compelling book that does its job well, put the focus on the foundations. Get those right and you make everything about the book writing experience a hundred times easier!
